Effective Date: 24 July 2026
Dada Motors Potchefstroom (“we”, “our”, or “us”) is committed to protecting your privacy and safeguarding your personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) and all other applicable South African laws. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, contact us, enquire about a vehicle, purchase or sell a vehicle, or make use of any of our services.
By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal information where required by law.
Acceptance of This Policy
By using our website, submitting an enquiry, requesting a vehicle valuation, applying for finance, booking a test drive, purchasing or selling a vehicle, or communicating with us, you agree to the collection and processing of your personal information in accordance with this Privacy Policy.
Information We Collect
Depending on the services you request, we may collect various types of personal information, including:
- Full name
- Identity number or passport number where required
- Email address
- Telephone number
- Residential or postal address
- Driver’s licence details
- Date of birth where required
- Employment information
- Proof of income for finance applications
- Banking information where required
- Vehicle ownership details
- Vehicle registration information
- Vehicle Identification Number (VIN)
- Engine number
- Vehicle mileage
- Service history
- Vehicle condition
- Accident history where disclosed
- Any documentation or information voluntarily provided to us
We may also automatically collect technical information when you visit our website, including your IP address, browser type, operating system, device information, pages visited, referral source, browsing behaviour, and cookie data.
How We Collect Your Information
We may collect your information when you:
- Complete an enquiry form
- Request a vehicle valuation
- Apply for vehicle finance
- Book a test drive
- Purchase or sell a vehicle
- Contact us by telephone or email
- Subscribe to marketing communications
- Visit our dealership
- Browse our website
- Contact us through WhatsApp or social media platforms
How We Use Your Information
We collect and process your personal information for legitimate business purposes, including:
- Responding to enquiries
- Providing quotations
- Buying and selling vehicles
- Processing finance applications
- Arranging test drives
- Processing trade-ins
- Conducting vehicle valuations
- Completing vehicle sales documentation
- Registering and licensing vehicles
- Providing customer support
- Preventing fraud
- Complying with legal and regulatory obligations
- Improving our website and services
- Maintaining business records
- Communicating with customers
- Sending promotional offers and marketing communications where permitted by law
Finance Applications
If you apply for vehicle finance through Dada Motors Potchefstroom, additional personal and financial information may be required. Your information may be shared with authorised banks, registered credit providers, insurers, and finance houses solely for the purpose of assessing and processing your finance application. All information is processed securely and in accordance with POPIA and applicable financial regulations.
Vehicle Valuations and Trade-Ins
When requesting a vehicle valuation or trade-in assessment, we collect information relating to your vehicle to determine an estimated market value. Providing your vehicle information does not obligate either party to proceed with a purchase or sale.
Marketing Communications
Where permitted by law or where you have provided your consent, we may send you information relating to:
- New vehicle arrivals
- Special promotions
- Finance offers
- Company news
- Events
- Service reminders
- Marketing campaigns
You may opt out of receiving marketing communications at any time by contacting us or using the unsubscribe option included in our communications.
Cookies
Our website may use cookies and similar technologies to improve your browsing experience. Cookies help us understand how visitors use our website, remember preferences, improve website performance, analyse traffic, and enhance security.
You may disable cookies through your browser settings; however, certain features of the website may not function correctly if cookies are disabled.
Sharing of Personal Information
We respect your privacy and do not sell your personal information.
Where necessary, your information may be shared with:
- Registered finance providers
- Banks
- Insurance companies
- Vehicle licensing authorities
- Government departments
- Professional advisers
- Legal representatives
- IT service providers
- Website hosting providers
- Payment service providers
- Service providers acting on our behalf
- Law enforcement agencies where required by law
All third parties who process information on our behalf are expected to maintain appropriate confidentiality and security measures.
Data Security
We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
Although we take every reasonable precaution to protect your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Retention of Information
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records. Once information is no longer required, it will be securely deleted or destroyed in accordance with applicable legislation.
Your Rights
Subject to POPIA and applicable legislation, you have the right to:
- Request access to your personal information.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information where legally permissible.
- Object to the processing of your personal information in certain circumstances.
- Withdraw your consent where processing is based on consent.
- Object to direct marketing communications.
- Request information regarding how your personal information is processed.
To exercise any of these rights, please contact us using the details provided below.
Third-Party Websites
Our website may contain links to third-party websites for your convenience. Dada Motors Potchefstroom is not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party websites you visit.
Children’s Privacy
Our services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from children without the appropriate consent required by law.
International Transfers
Should it become necessary to transfer your personal information outside South Africa, we will ensure that appropriate safeguards are implemented to protect your information in accordance with POPIA and other applicable laws.
Accuracy of Information
You are responsible for ensuring that the personal information you provide is accurate, complete, and up to date. Please notify us promptly if any of your information changes.
Changes to This Privacy Policy
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in legislation, business operations, or our services. Any revisions will be published on this page together with the updated effective date. Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have any questions regarding this Privacy Policy or the processing of your personal information, please contact us.
Dada Motors Potchefstroom | 47 James Moroka Street, Potchefstroom, 2531, South Africa
Phone: +27 18 294 5516
Email: dadampotch@gmail.com
Website: https://www.dadamotorspotch.co.za